Headquartered in the Netherlands, NXP Semiconductors provides innovative solutions to the global automotive, Industrial&IoT, mobile, and communications infrastructure markets through semiconductors. Committed to “Create a better, safer, and more secure connected world through system solutions powered by cutting-edge technology and pioneering talent”, NXP’s Market Intelligence team plays a vital role in driving strategic decision-making across the organization. We spoke with Vincent Carrot and Carla Kortas about how Nikkei Asia’s corporate subscription contributes to timely, accurate, and region-specific insights—and how that impacts their business.
— Which features or qualities of Nikkei Asia articles do you particularly appreciate?
Mr. Carrot: The insights shared in Nikkei Asia’s reporting have influenced NXP’s business decisions. For example, articles about other semiconductor companies are shared across the team to support decision-making.
Ms. Kortas: Nikkei Asia is an excellent, trusted resource detailing global economic trends from an Asian perspective. As an addition to well respected Western-centric media like The Wall Street Journal or Financial Times, Nikkei Asia provides deep and nuanced reporting on Asia's technology, policy, and economic landscape. This is valuable for understanding key markets for NXP's business and supply chain, including Japan, China, South Korea, and India. NXP values Nikkei Asia’s reputation for unbiased journalism. The publication’s expert opinion pieces, visual storytelling, and timely analysis make it a trusted source across departments and countries.
— How has Nikkei Asia impacted your business decision-making?
Mr. Carrot: Nikkei Asia offers unique insights we frequently don’t find elsewhere. It’s often quoted by other media, which led us to subscribe directly. As a director of the Market Intelligence Team, I use Nikkei Asia daily to scan for updates in the tech and semiconductor sectors. Articles on other semiconductors companies provide timely insights that are often shared across teams to support decision-making.
For example, early reports on anticipated price hikes at one of our semiconductor foundry partners helped us prepare for negotiations with suppliers. That article came just in time and helped our team prepare for critical discussions with this foundry partner.
Ms. Kortas: I track news on topics that could be important for our business, like developments in the Semiconductor Market, customers, competition, geopolitics, supply chain, trade and environmental regulations. This intelligence is compiled into weekly briefings for the management team and newsletters distributed to over 1,000 employees. Nikkei Asia gives us access to a consistently excellent regional view and insights on these topics.
— Why did you opt for a corporate subscription?
Ms. Kortas: We chose a companywide subscription so we could share valuable insights broadly. With a corporate subscription, NXP enables cross-functional teams to access and share Nikkei Asia content freely. This supports collaboration across time zones and cultures, ensuring that everyone—from analysts to executives—is aligned on the latest developments. Nikkei Asia is an essential outlet for every NXP member to understand the risks that affect our global operations.